I’ve got to say that it is a very interesting app, and it’s more than a bit addictive too.
It’s known as a news platform, and that was my impression when I downloaded it way back in 2018.. But trying it out in late 2020, I see that it has a wider variety of content on it then it did back then. And it just feels smoother and more fun.
In this post, I’ll give you a brief overview of how it works for korea phone number users, and some of the options available for marketers as well.
Launched in 2012, the official name of the app is “Jinri Toutiao” (今日头条) and it’s one of China’s major digital technology conglomerates ByteDance’s main tools.lAccording to Statista, Toutiao has over 270 million monthly active users.
A few other stats:
Users make up to 600,000 posts per day.
About 60% of it’s users are male.
85% of usersare age 18-30.
Table of Contents
What’s It Like Using Toutiao?
Advertising on Toutiao
ONE – “TOUTIAO ACCOUNT EXTRA”
TWO – “TOUTIAO FAN BOOST”
THREE – “TOUTIAO GAS CAN”
TOUTIAO AD CONVERSION CARDS
What’s It Like Using Toutiao?
When I open up the app, it’ll show me a content feed. It’s as simple as that.
It’s known for having a magical algorithm and suggesting content that I might find interesting. How did it know that I like 酸菜鱼 (pickled-veggie fish soup)?.
The types of content that Toutiao shows me are rather broad. Rather than zooming in on one or two topics, it displays content from a range of topics s I’m interested in. Plus, it seems to have a way of predicting random content that isn’t at all related to the usual topics I follow.
Toutiao works in different ways to WeChat, where the Moments feed is just everything my friends have posted in chronological order. Many of my friends post promotional content, and the feed often turns out being pretty boring.
If I were to compare the feel of Toutiao’s algorithm to something from the Rest of the World, I’d say it’s somewhat similar to YouTube. It’s smart, shows a variety of content and is sometimes unpredictable. But that’s where the comparison to YouTube ends.
Unlike YouTube, Toutiao has a range of content types within the feed:
Articles with text and images.
Videos.
Livestreams.
Answers.
Microblogs (微头条).
Articles will sometimes have videos within them too.
toutiao_feed.jpg