Customer information management function

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Decide on a channel and implement an approach 7. Improve your measures by implementing the PDCA cycle Key points for successful CRM scenario design Collect customer information from a wide range of angles to clarify the "basis of design" Design scenarios with differentiation in mind Decide on a priority Set clear numerical goals and be able to measure results Scenario design is important, but the hurdle of doing it on your own is high It is ideal to use a CRM system that can even provide "operational support for scenario design"! A case where scenario design was successful with the support of "Synergy!" Use a CRM system to design scenarios and take the appropriate approach to customers! CRM design is about building "scenarios for approaching customers" CRM design is about building "scenarios for approaching customers" CRM is a method for increasing customer satisfaction and building good relationships between companies and their customers.


Building good relationships encourages customers to repeatedly saudi arabia telegram database purchase the company's products and services, ultimately leading to the growth of the company. The product that makes this CRM possible is the " CRM system ." CRM design means "constructing an approach scenario tailored to the target" based on the above CRM concepts. Using a CRM system makes it easier to implement CRM design more efficiently. So why does using a CRM system make it easier to implement CRM design? The reason lies in the functionality of the CRM system.


CRM systems can store information about customer attributes and behavioral history. The specific item names that can be stored vary depending on the CRM system, but most systems can centrally manage the following information, for example: Customer basic information (name, address, age, address, gender, family composition, etc.) Customer inquiry history Deal History Purchase History Total purchase amount Site browsing history By utilizing the above data, you can efficiently manage the information required for each industry. For example, in the real estate industry, you can use the inquiry management function to communicate smoothly with owners.