CTR Calculation Formula CTR Calculation Formula Rate – the malaysia phone number list maximum price you are willing to pay for a click on an ad. CPC (cost per click) – the price of a click on an ad calculated from the number of clicks. Bounces – the percentage of people who did not perform the target actions on the site.
CR (coversion rate) – the percentage of people who performed the target actions: left a request, added to the basket or made an order. CPL (cost per lead) – the cost of one attracted user. CPL calculation formula CPL calculation formula DRR and ROMI are the two main indicators of advertising effectiveness. Their difference is that DRR shows the effectiveness of an advertising campaign and is most often used for calculations in e-com.
Formula for calculating DRR Formula for calculating DRR And ROMI helps to evaluate the profitability and return on investment in advertising. ROMI calculation formula ROMI calculation formula Accordingly, if the results of one of these metrics satisfy you, you can scale up your advertising campaigns by increasing your budget. Search Advertising Analysis Autostrategy training Monitor the training status of the auto strategy: if it has not trained within one or two weeks, it is better not to interfere with it.
The maximum you can make is small changes: add new keywords and minus non-target queries. If the training has stopped altogether, since less than 10 conversions were received, then you need to add a micro-goal(s) to the one that has already been set. Set exactly those goals that will work correctly with the main ones: for example, if the goal is to receive applications, then the micro-goal will be a button with a form.