The first example of a successful YouTube channel is Police vlogger Jan-Willem . Fortunately, the police have embraced his initiative and he is allowed to spend part of his time vlogging. Take the time to read the reactions to his vlogs and you will be amazed at the interest that young people in particular have in Jan-Willem, and in particular in the police profession. He wants to show all aspects of the police profession, from arrests to briefings. The fact that he is a police officer is number one, vlogger second. That is how he has become incredibly popular, many young people recognize Jan-Willem on the street and talk to him.
Psychologist Najla also makes vlogs. She doesn't show her profession, but speaks about familiar subjects: sleep problems, depression and heartbreak. All recognizable problems for her target group.
Example: VUmc Amsterdam
The VU medical center has let the staff vlog, with the different departments as a focus. This can be useful for SEO, to be found. The content of the vlogs is only interesting for those who want to work in a hospital, not for people who will end up there.
Also read: Creativity, consistency & context: how to make good videos [6 criteria]
Example: Ministry of Security and Justice
The Ministry of Security and Justice has also had a number of employees vlog. In this way, prison guards provide a glimpse behind the scenes at prisons.
Big difference in quality of vlogs
There is a big difference in the quality of vlogs from professionals. In terms of technique and presentation. These are skills that not everyone possesses. That is why we used to leave this to kuwait whatsapp number professional video makers. But how important is quality when it comes to reaching your target group? Young fans can easily watch a vlog of Enzo Knol visiting a supermarket for 20 minutes.
Quality is not the most important thing when you want to start a conversation. It is about the personal passion and frequency with which you do this. Then you no longer need to hire professionals. Perhaps to learn it yourself first, but not to continuously make video content. With just a smartphone you can go a long way. Police vlogger Jan-Willem does have many different cameras and a lot of experience, but at the VUmc they are not yet so adept at it. It is a matter of starting, persevering and improving.
The quality is not the most important thing when it comes to starting a conversation. It is the personal passion and frequency with which you do this.
Vlogging on multiple channels
Vlogging doesn’t have to be limited to YouTube. This isn’t an ideal channel to start a conversation anyway. That’s why you see that many YouTubers have an equally popular account on Instagram, where they show their daily activities and talk about what’s on their minds.