At the first stage, it is also important to determine the profitability of the adopted strategy . Therefore, it is necessary to examine the financial results obtained, calculate the financial indicators of profitability , liquidity and solvency of the company, and then assess whether they reach the optimal value . If a company is in an unfavorable financial situation, it is forced to focus on corrective measures and the mission and objectives of the company cannot be pursued until this situation improves.
The second phase of the ASTRA method is the code phone number philippines analysis of the company's competitive environment . This stage is reduced to determining the company's position in relation to its competitors and identifying the opportunities and threats inherent in the company's external environment. To determine the position in the market, one can resort to Porter's 5 Forces Analysis and measures such as:
market share,
the volume of income from the sale of products or services,
profit obtained,
Brand value,
proportion of exports and domestic production in the total value of sales,
product quality and production indicators.
However, SWOT Analysis or PEST Analysis can be used to determine opportunities and threats in the external environment .
The next stage of the ASTRA method is to examine the organization and functioning of the company . This phase concerns the evaluation of the internal situation of the company, identifying the strengths and weaknesses of the organization in the following areas:
economic and financial situation,
marketing,
employment and wages,
quality control system,
organizational structure and management process.