It’s been a year and a half since

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We can't wait to see what you build! Aaron joined Twilio in 2021 and leads Twilio's Identity, Verification, and consumer business. Aaron brings more than 20 years of leadership experience to the nexus of consumer internet, fintech and security. He has helped to build and scale some of the world's most beloved products. He previously served in product leadership roles at Facebook, Amazon, Microsoft, Twitter, and most recently as GM/CPO of Kiva.org where he built the National Digital Identity for the nation of Sierra Leone. Built fully on the block chain this product was awarded Global Prize for the 2020 World Bank Mission Billion Challenge.

It’s been a year and a half since the Schrems II ruling raised questions about the legality of EU data transfers to third countries, such as the United States. To address these concerns, in March we announced our EU Regional Twilio philippines whatsapp number Segment Roadmap , which detailed our plans and timeline to introduce data acquisition, processing, and storage in the EU. We committed to delivering an EU localized product for Connections, Protocols, and Personas by January 2022. That’s now complete. We’re excited to take the next step in our roadmap and announce the availability of Regional Twilio Segment in the European Union for all new Business license customers.

Regional Twilio Segment is the world’s first Customer Data Platform (CDP) deployed in the EU. It allows you to benefit from Connections, Protocols, and Personas with data acquisition, processing, storage, and audience creation on EU-hosted infrastructure. Regional Twilio Segment makes it easy to collect, unify, and activate customer data in any system you need it, while giving you the tools and control to ensure compliance with European data regulations such as GDPR and Schrems II. Regional Segment Architecture Here is a brief overview of the main benefits of Regional Segment in the EU: EU Customer Data Acquisition: Regional data acquisition allows you to collect customer data in the EU through our access point in Dublin, Ireland.



With regional data acquisition, you have greater control over keeping data within the EU. EU Customer Data Processing: Regional data processing allows you to process your customer data in the EU. With regional data processing, customer data is processed, filtered, validated, and deduplicated on an infrastructure hosted in the EU. EU Customer Data Storage : Regional data storage allows you to reduce long-term data exposure. It also allows you to store your event data, including your customers’ personal data, in an archive hosted by Segment in the EU. Personalize every interaction without sacrificing your data practices : Regional Personas help you create real-time audiences, machine-generated traits, SQL traits, and journeys in the EU.