Step one of this is being able to create Campaigns that group relevant assets together i.e. emails, landing pages and forms.
Marketo
Marketo has the ability to create Campaigns, including Smart Campaigns which power automated nurture and List creation.
HubSpot
HubSpot also allows you to create Campaigns for phone number in cambodia specific runs of marketing activity, which ties our assets for that campaign together and makes reporting and attribution easier.
However, with HubSpot, we are unable to use a single asset in more than one Campaign. For some businesses, this might make sense. Perhaps you don’t use your assets across multiple campaigns.
In many cases though, the same form may feature in more than one Campaign and therefore, having to create new assets each time you set up a Campaign could be a pain.
Pardot
Again, if you are a Salesforce CRM user, Pardot does an excellent job of giving you native attribution that takes into account your Pardot campaigns, Lists and your CRM.
Using Connected Campaigns, we can create a 1:1 alignment with Salesforce and Pardot Campaigns. This results in a clear ROI breakdown and an instant understanding of predicted revenue, thanks to the native ‘Salesforce Opportunity’ information.
Pardot alongside B2B Marketing Analytics in Salesforce allows you to set up custom campaign revenue attribution models that clearly identifies ROI and where cash is being generated. More on this in our blog on Pardot campaign reporting and multi-touch attribution.
Summary
Marketo
Create Campaigns, including Smart Campaigns which power automated nurture and List creation.
HubSpot
Create Campaigns for specific runs of marketing activity
Unable to use a single asset in more than one Campaign which is a bit of a pain
Pardot
Salesforce Connected Campaigns
Native attribution and ROI tracking
Pardot campaign reporting and multi-touch attribution