Tips for getting a positive reputation

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It is a very complete tool. It allows you to monitor hashtags or keywords on Twitter, Instagram or Facebook, presenting, for each word or expression, a list of influencers, the most important social networks, geographic distribution and even the devices and platforms that generated the most posts.

The tool offers a free basic version and more complete versions that are paid.

Tip: Create a hashtag for an event marketing list of rv owners hosted by your brand and monitor it before, during, and after the event to assess its popularity.

Increase the number of positive reviews
Today, 90% of consumers read online reviews before purchasing a product or service. Therefore, providing excellent customer service and answering all their questions is essential to having a positive reputation.

In addition, if you want to maintain a positive image on the Internet, you need to plan a fast and efficient communication strategy and engage in dialogue with your brand's followers on social networks. Find out who your audience is, what they think and what they expect from your company. Identify your target audience and adopt a communication that reflects your brand. Remember that it is very important that the language you use is consistent with your company's offline image.

Follow up
It is not necessary to have a Facebook fan page or a Twitter profile for customers to spontaneously talk about a certain brand. Being present on social media, however, makes monitoring easier and opens up space for an immediate response. Remember: here, the most important thing is to act quickly, to prevent potential crises.

Manage crises
A formal apology on social media doesn't necessarily act as an admission of guilt, but it does show that your company is committed to solving the problem. Posting the solution to the case shows that the company wants to prevent the problem from happening again in the future.

Conclusion
A good online reputation can help you increase sales, a negative reputation on the Internet will make you lose customers. Therefore, you must know how to manage your company's online reputation. Adopting a good strategy to measure your reputation will help you evaluate what is right or wrong in your business, as well as define improvement actions to ensure customer satisfaction.

Measuring online reputation is not so simple , since there are many communication channels. However, with the tools we gave you in this post you will be able to quickly know what users' perception is about your brand.