Why might you do this?

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In such an ad set, you can place creations that serve this purpose, e.g. show entries on your website or – in the context of an online store – display the home page or a selected tab, such as new products, sales or seasonal offers.

There is nothing stopping you from trying to generate sales, for example by targeting:

product listing,
specific products,
individual case studies on the website if you are a B2B company,
offer tabs to encourage someone to check out your stuff.


Because these users are most similar to users who were already your customers or had early contact with your brand. So who is most likely to become your customer? This is the person! So you treat them as potential mid-funnel, or potential fragment further.

Remarketing set – as you know, most people send requests for quotes, buy, or even contact a austria rcs data company or institution after visiting a website. There are types of businesses, categories or industries in which you can sell even to so-called cold traffic. And there is nothing to stop you from doing this with a campaign created in this way – after all, it is only and exclusively a matter of the creations you accept. However, it is safest to do something like this at the remarketing stage.
At Digitalk, we very often launch lead acquisition campaigns only at the remarketing stage, because then we are certain that a given person has already had contact with our brand. We often launch such campaigns for online stores, because let's face it, remarketing - whether from abandoned carts or website traffic - is one of the basic campaigns that every online store should have launched.

Campaign Sets
And this structure, although it seems simple, has two advantages:

First, it is easily replicable. Whether it is a campaign for lead acquisition, activity, or sales, you can always use the division of ad sets through the prism of the three targeting methods as a starting point.