In recent years we went from flat to material . It started with the button that was just a rectangle. The button got a shadow edge, which made it easier to recognize as a button and the three-dimensional suggestion was nice. Then the drop shadow returned after a few years of being banned. This way a header can float above the content again and a text can be separate from its background. On the screen parts seem to lie on top of each other.
Technical developments make the reuse of elements possible and desirable. A screen is no longer a page in one thing – like a book – but a whole of separate parts. From different sides, parts are loaded one after the other to a usable whole. This loading has a functional basis, but as it goes: we start to find it sexy.
Web design evolves from static to fluid, three- japan phone number list dimensional and open: the cheerful shard scene of the constituent particles. See also Google Material Design Lite , Microsoft Fluent Design System and Apple/iOS .
Open, fluid composition: elements are arranged loosely
2. Further development and evolution
In the past, a website was a project. The old one went in the trash and we happily started from scratch . It was a lot of work, but then you had something. Once the website project was live, life went on as usual. Only the secretary posted a news item every now and then. Until after a few years, things started to go wrong. Then we started a new project.
Nowadays, online presence is part of the communication strategy. Organizations set goals, choose resources for them – online – execute and evaluate. We noticed that more and more clients suddenly had knowledge of visitor numbers and frequently visited pages. The cup of coffee with the client is becoming more and more substantive: new requirements and wishes are taking shape on the fly . When we used to suggest that updating a back-end every now and then was quite sensible, we were met with a glazed “huh-how come?”. How different things are now: maintenance and further development are the hot cakes of 2018. The website must stay fit.