It can be a letter of congratulations for an accomplishment you heard about:

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Sales forces have been launched by a terrible virus into the most efficient selling environment that the world has ever seen. What are you doing to take advantage of it?Snail Mail Prospecting Opens Doors
Snail mail prospecting works because, unlike overflowing email in-boxes, the physical mail box is empty these days. Therefore, when salespeople send snail mail, they stand out. This is exactly why snail mail can help you engage the hardest to reach prospects.

Most sellers today prefer to send an email in an attempt to get in the door and secure an appointment. I know because I train thousands of them every year on how to write prospecting emails that’ll get a response.

While this strategy absolutely works, a personal letter tunisia telegram data sent via snail mail allows you to stand out in a crowd of digital lemmings – especially in an over-competitive, reluctant marketplace.

Leverage the four tactics below to add snail mail prospecting back to your sales tool kit.

Write the letter you’d like to receive
There’s something special about receiving a nice letter. Your goal is to write a compelling one that the executive will remember. Compelling doesn’t necessarily mean it’s full of issues they may be facing and how you can solve them.


“Congratulations on the opening of your second office. In today’s challenging market, it’s exciting to see such growth in Denver. Please think of me for any of your computer support needs. I’d be honored to work with a business of your caliber. Congratulations again!”