But is the content that goes to streaming the same as that which goes to Antena?
In the vast majority, yes.
The flagship of radio stations will always be broadcasting via antenna, through radio waves. Furthermore, the processes for creating radio programming are by no means simple.
The programming that goes on air on a radio station goes through a creator russia mobile number whatsapp a programming coordinator, a commercial coordinator... there are several stages until the last one, which is the announcer's execution. This entire process involves logistics.
For a broadcaster to maintain this logistics process there is a cost, which would increase if they had to organize a different schedule for streaming.
Therefore, in order to optimize resources, procedures and programming, most radio stations transmit the same programming as the antenna in Streaming.
We asked radio hosts why this happens
The radio station Studio FM 99.1 from Jaraguá do Sul.
“We broadcast the same programming on the radio as on the web, for the sake of programming standards and optimization of procedures…”
This question, whether the content on the antenna is the same as the streaming content, was already addressed in depth when we responded to CNN regarding the broadcasting of the program “A voz do Brasil” , where we addressed it in full and monitored in real time the broadcasting of the program also on streaming.
Streaming radio is radio without borders!
Among all the changes that will occur during the 100 years of existence of the media in Brazil, streaming is undoubtedly here to stay!
Streaming has enabled the emergence of new media and ways of consuming content, and radio has been impacted by this change in the same way. A program broadcast by a radio station could easily be on digital platforms as a podcast. In this way, radio can increase its presence both in live broadcasts and online.
Is your radio station following this new trend?
In addition to streaming being part of the reality of most broadcasters, more than 6,000 radio stations are signing up to this platform.
This is a platform where your radio station can control the logistical processes of broadcasting advertising spots. You can register your operational team to receive the material that needs to be broadcast from your advertising client, and your sales team to receive notifications about the purchase of advertising space!
This way you can improve your relationship with advertising customers and generate even more sales!