The next step is to plan which actions to take and when to take them germany email list throughout the buying cycle. Is a phone call better than an email for first contact? How do you engage with leads on your website? Again, there are no set answers to these questions, as the process depends heavily on your product offering and sales cycle. Luckily, if you’re doing lead scoring in Salesforce, Salesforce has two very powerful tools to help you with this process: Einstein and Pardot.
Einstein uses machine learning to analyze all of your past closed deals to determine which factors correlate with converting a lead into a customer. Einstein will take the guesswork out of your team’s search for the perfect lead and give you actionable insights to prioritize your leads.
Pardot offers powerful marketing automation features to streamline the entire nurturing process. Not only can you set up automated follow-up workflows, but you can also segment your audiences so you can deliver the perfect message to each lead. In addition to regular marketing campaigns, your SDRs can get in touch with leads through templated mini-campaigns to save time and increase productivity.
(Source: Pardot.com)
Conclusion
The bottom line is, lead scoring can transform your SDR’s workflow. Your team will convert more leads, be more productive, and ultimately deliver the best ROI. By aligning your sales and marketing teams from the beginning, you can avoid inaccurate lead scoring that sales reps will ignore and instead have a truly data-driven scoring system. Leveraging Salesforce tools like Pardot and Einstein will automate and streamline this process so your SDRs can focus on what they do best: selling.