The most important advantage of the focused study is the possibility of using effects related to the characteristics of the social group, such as the security effect, the snowball effect, the spontaneity effect, the vietnam girls whatsapp number stimulation effect and the synergy effect.
The focused research method is important to adapt products and services to customer needs and increase competitiveness in the market.
Selecting an appropriate group of respondents is crucial to conducting an effective focus group study, and the group dynamics and interactions between participants are conducive to observing their reactions to the products or services being analyzed.
Preparation and planning are essential to conducting an effective targeted study. This involves defining the purpose, scope, selecting the respondent group, preparing the study topics, and creating a scenario.
Modern market research methods, such as projective research methods or playtests, allow us to explore ever new research areas and clarify any questions of interest regarding customer preferences and the market situation.
Focused research: what is it?
Companies are increasingly thinking about expanding and reaching a wider target audience, but they fail to tap into their potential. In such situations, market research, offered by consultancies, comes to the rescue. One of the most widely used, developed in the 1940s, is the focus group study, also known as focus group interview (English. group interview ). It is a moderated conversation between several people about products or services of interest. This qualitative method is one of the essential tools used during market analysis.
The main objective of the study is to identify the research problems and to delve deeper into the quantitative interviews conducted previously. We are also interested in knowing what consumers think of the product (its appearance, aesthetics, taste, etc.), as this can be of great help in the recommendation phase.