AR and VR experiences
Next year, augmented reality (AR) and virtual reality (VR) will revolutionize the omnichannel experience. One of the most exciting features for consumers will be being able to virtually try on clothes or see how that piece of furniture looks in their home using the AR feature on their favorite apps or websites. This will bridge the two worlds – online shopping and in-store shopping – and offer customers an incredibly compelling omnichannel shopping experience.
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For example, a customer can use an augmented reality app to see how the new driveway will look on their property before purchasing, with instant offers offering real-time availability of other related products or services.
The advantages of omnichannel marketing
A well-executed omnichannel marketing strategy brings many benefits:
Improved customer experience: With channels managed in harmony, customers will feel valued and recognized, leading to satisfied and loyal customers. A seamless experience reduces friction and builds brand trust.
Increase sales and conversion rates: A unified form of marketing allows businesses to present timely and relevant offers to potential customers, thereby increasing the chances of conversion. Many studies have shown that omnichannel experiences account for 32% of sales.