Understanding the difference matters

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For example, a lead could be someone who has filled out a form to download a white paper on your site. They've expressed a bit of interest, but are they in B2B? Are they the decision-makers? Are they an SMB or enterprise company? Prospects are a bit further down in the funnel.


They have a vested interest in your offering, have a challenge you colombia whatsapp list can help solve, and are interested in contact beyond just signing up for an email list or following you on X (formerly known as Twitter). because the sales process differs for leads versus prospects.


Leads are just getting to know you, so the sales process can be somewhat automated. Prospects, on the other hand, are closer to the bottom of the funnel. They know who you are and usually need a more hands-on approach. What is the importance of B2B sales prospecting? B2B prospecting is an important part of your sales process because it helps you identify new growth opportunities.