Most businesses have a website with the goal of using it to increase revenue, whether it's to drive customers to a physical store, get them to call for follow-up, or even purchase a product online. However, many websites fail to achieve the goals that the owner sets, especially when it comes to small businesses, as many of them lack the knowledge to optimize the user experience and generate the highest possible conversion rate. Today I'm offering you some tips to improve your brand's conversion rate by improving the user experience.
User experience reflects how visitors interact with your website once they arrive on your page. Poor user experience results in confused customers who don’t understand how to access the information they need due to things like poor page structure (see image below), unclear navigation, slow loading speeds, poor image quality including too many stock images, buttons too close together (especially on mobile devices), and outdated content.
Although written from the perspective of e-commerce sites, this image compares good website architecture to bad.
goodbad
A good user experience, on the other hand, is the opposite, with ivory coast whatsapp number database the added benefit that good UX involves content that is original and satisfies a visitor's need . Note the importance of the user or visitor in the interpretation of the experience, a topic we will return to a little later.
User experience encompasses all aspects of a user’s interaction with a website: design, navigation, content, and overall usability. On today’s Internet, that also means taking into account users with different abilities, such as the use of assistive devices for low vision (i.e., using alt tags to define images).
How to achieve a good user experience
While design is an important element of a good user experience, it is only one aspect, and when it comes to conversion rate optimization, it is not even the most critical part of the user experience. In my experience, UX is a step-by-step process for designing a website. So, below I would like to explain my view of this process and the overlap between good UX and conversion rate optimization.
1. What is my brand?
Unless you understand your brand and what it should represent to your target market, I don't think you can truly design a user experience that works for them.