Let's summarize. The difference between BI and BA is clear

[zihadhasan012]

Business Intelligence uses data from the past and also current data to optimize the present moment and achieve success .

Business Analytics uses data from the past and analyzes the present to prepare businesses for the future .

Did you learn what BI is? Now that we have a lot of context (look at that all-important word popping up again!), it’s time to relate all of that to content marketing.

The value of information
Data, information, meta-information, interpretation... this is nothing new to us.

To get the job done in content marketing, we need inputs to work with.

You already know what content marketing means : it is a way to engage with your target audience and grow your network of customers and potential customers through the creation of relevant and valuable content, attracting, engaging and generating value for people to create a positive perception of your brand and thus generate more business.

Working with people , keyword research and SEO techniques are some of the basic activities of a professional focused on achieving champion results in content marketing.

All of this comes from studies and interpretations. Tools are needed to build that collection of data.

Data + context = assertive decisions
We already know that content marketing is a very important strategy for the future of a company, right?

If you don't remember, the Content Trends 2016 report pointed out that this digital strategy is part of the planning of 7 in 10 companies; and that almost 30% of the companies' budget is allocated to content marketing.

We already know that content marketing is part of a company's strategy.

From a business perspective, content marketing helps business owners figure out where to go next, what type of content is engaging, what are the best channels that work...

And to do that, they need to know what works and what needs to albania phone data be improved in their digital strategy .

There are several tools that help in the interpretation and analysis of data generated by your online work.

Systems are contemplated that assist in understanding and planning marketing automation, social networks, blogs, landing pages, etc.

Google Analytics , a long-time acquaintance of content marketing adventurers, is a powerful tool for measuring the health and performance of your blog.

Your digital strategy cannot leave out the analysis provided by this channel .

It is through Google Analytics that you are able to interpret audience behavior, reader preferences, and understand what changes are necessary to improve the performance of your blog.