What is sensory marketing?

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It is a type of marketing that uses sensory stimuli to provoke recognition of a need in the recipient, awaken a desire to consume a certain product and promote immediate decision-making.

When we are in a purchasing situation, whether searching online or in a physical store, we are, in some way, vulnerable to external stimuli. It is an opportunity we have to persuade the customer.

Obviously, by having a much broader awareness on this subject, our possibilities of creating empathy between a product and a client increase to a great extent. The interesting thing about this aspect of marketing is that it serves both to generate good memories and also to trigger the intention to buy.

The meaning of selling
Marketing is a very interesting science, because it takes us out of our australia phone data precarious universe of half-truths and leads us to a deeper understanding of the human being. If you look closely, you will see that there is a belief that we only have five senses, but that is not true, there are more than twenty, and perhaps I am underestimating.

The function of the senses is to perceive and regulate. And we have a long list, beyond touch, taste, sight, hearing and smell. For example, the sense of balance that allows us to walk and ride a bicycle or the sense of mechano-reception that allows us to interpret the environment and produce a reflex movement.

Would you believe me, for example, if I told you that most brands of soda and food actually do not stimulate smell or taste, but rather our sense of interoception? This sense is what allows us to perceive the inside of our body and, in this way, know if we are hungry or thirsty.