Back to the Roots

Unite professionals to advance email dataset knowledge globally.
Post Reply
asimd23
Posts: 430
Joined: Mon Dec 23, 2024 3:51 am

Back to the Roots

Post by asimd23 »

On Saturday, "Zäme dihei" flickered across Swiss screens for the first time. SRF programmed this show as a replacement for the dance show "Darf ich bitten?" ( persoenlich.com reported ). Although "Zäme dihei" was produced using the simplest of means, the concept was convincing. We are currently experiencing that less can also be more - perhaps in the future too. SRF has made a virtue out of necessity.

The concept of "Zäme dihei" was created in a very short space of time. It was broadcast from a studio in Zurich, and the decor was based on a living room. From the living room to the living room, so to israel rcs data speak. With minimal technical effort and without a live audience. Nik Hartmann and Marco Thomann hosted the show and switched on their cell phones to the living rooms of more and less well-known Swiss people. Surprisingly, this worked relatively well technically - although there were some minor sound and picture disruptions.


This was well received by the audience. "Zäme dihei" reached 636,000 viewers and a market share of 30.7 percent. The concept also impressed the advertising-relevant target group of 15 to 59 year olds: 319,000 people tuned in, which corresponds to a market share of 28 percent. That is more than acceptable. The comments on social media were almost exclusively positive. "Cool show," was the tenor that was often read.
Post Reply