Optimize your site for mobile users. Google uses mobile-first indexing, so if your site loads quickly for mobile users, it will perform better overall in search. If your site isn’t mobile-friendly, it will affect your lead generation.
Alt tag image
Alt tags on images are snippets of HTML code that provide a text usa phone list description of any image on your website. You need one for every image you have, as it is a core component of how your technical SEO or website's backend functions.
If, for any reason, your image doesn't load when someone visits your site, the alternative text appears in its place. Screen reading tools can also read this text for visually impaired users who may also be your target audience. Alt tags let Google index images by reading a text description of the image. This is a way to gauge the importance of the image — what it is, what someone is conveying with their phone, and so on.
Images with alternative text can also appear in image search results (such as the image search in the Baidu search engine we often use). This is another way to attract potential traffic to your website and may affect your Google Analytics. To optimize your alt tags:
Describe specifically what the image is.
Include relevant long-tail keywords that both describe the image and are related to the topic of the page.
Don’t put in too many keywords. Again, this will look too much like keyword stuffing and may result in a Google penalty.
Keep it short, no longer than 125 characters. This is the length a screen reader can read before truncating it. If it's too long, visually impaired users might miss important content.
If there are multiple images on the same page, decide which one most accurately represents the content of the page and include keywords in its description. For all other images, stick to describing the image itself.
Why should you invest in on-site SEO?
So far, you’ve done a lot of work to improve your website’s ranking.
You are incorporating on-site SEO into your marketing approach.
You are using testimonials to showcase what you have to Baidu, Google, and potential customers so they can recommend your website.
You can choose the right keywords based on the type of people who want to use your website.
Maybe you even have a great content marketing plan that helps you build your online presence.
You even work hard to build backlinks for your website.
So why is the work you do on your website so important? After all, aren’t people already visiting your site through your other efforts? Even if you create high-quality content that perfectly matches the needs of your ideal customers, you could be missing out on a significant portion of your potential traffic without effective on-site SEO . Without on-site SEO, your rankings will suffer .
Not to mention, an unoptimized website can lose traffic because it doesn’t load fast enough or the navigation is too confusing.