A project focused on one country

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More often you can see another option: the content is designed for users of one country, but is provided with several language versions for foreign-language visitors.

Characteristic features:

one domain;

specifying localization parameters in webmaster panels;

Using hreflang attributes.

The Sheremetyevo International Airport veterinary email list website main is exactly this option: any information posted on the resource can be read in Russian, English and Chinese. All pages contain the corresponding hreflang attributes.

By clicking on the language switch button, the user does not leave the domain, he simply gets the language version of the site he needs.

Local project with limited foreign domains
This is a subtype of a project designed for one country. It is appropriate when it comes to a business focused on consumers within a particular country, but it is relevant to attract foreign partners.

For such projects, it is appropriate to create a full-fledged web resource, which provides all the necessary functions, for the purpose of its use within the country. The task of attracting foreign-language clients is solved by launching business card sites or one-page landings.

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Characteristic features:

national domain of the main resource and national or international domains of additional ones;

specifying localization parameters in webmaster panels (required for the main site);

use of hreflang attributes (indicating the languages ​​used or languages ​​for specific countries if necessary).

The websites of the LaserOne medical center - laserone.com.ua (main) and laseroneclinic.com (for English-speaking clients) - can serve as an example of this approach.

LaserOne Medical Center Website

The first one contains in the webmaster panels an indication of regional affiliation to Ukraine. The international site laseroneclinic.com is intended for English-speaking users all over the world. That is why there is no information about regional affiliation here.

It is not considered appropriate to use hreflang attributes for these resources, since they are not similar in terms of content.


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International content projects
We are talking about resources with a large amount of content: text (electronic libraries), graphic (catalogs), video (torrent trackers), etc. The use of hreflang attributes on such sites implies some features.

Characteristic features:

one domain designed for an international audience;

there is no indication of localization parameters in webmaster panels;

use of hreflang attributes (indicating the languages ​​used or the site menu languages).

Let's take the book social network ReadRate as an example. There is no indication of regional affiliation in the webmaster panel, but there is markup with hreflang attributes for each alternative language page of a separate book.