Types of website behavioral factors

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When ranking web resources, search engines rely on the following parameters:

Bounce rate. If a visitor leaves immediately after studying the main page without making a single transition within the site, their actions are classified as a bounce. The higher the bounce rate, the more reasons to think about the compliance with the stated topic and the relevance of the pages to search queries. Users quickly professors edu email addresses leave the resource due to poor design or a confusing link structure. A large number of bounces negatively affects the conversion of visitors into buyers, and it does not matter where exactly the client came to the website from.

No matter how effective contextual advertising is, it will be of little use if people do not stay on the promoted pages. If possible, set up a bounce counter so that cases of leaving will not be included in their number if the goal of visiting the page has been achieved. For a landing page, this is a very useful indicator.

Viewing depth . The characteristic is directly related to the number of pages viewed by the user. There are attempts to artificially increase the depth by complicating the site parameters, but there is a possibility of increasing the bounce rate. Not all visitors agree to look for the continuation of the article on another page and put up with an overloaded resource structure.

Time on site. This includes the duration of a single session from landing on the first page to the last view. To make the user spend more time on the website, the owners should fill it with interesting content. Another important condition: in the desire to retain the visitor on the pages of the resource, one must not forget about the main goal - conversion into a buyer.

Return to search . The user's return to the list of results indicates that he did not find the necessary information on the site. High relevance of the landing page to search queries and competitiveness of the offer help to avoid this. However, some people open several pages at once and only then choose the appropriate one.

Direct visits . This criterion indicates that the resource has a permanent target audience. Such users enter the address in the browser line or get to the website from a previously created bookmark.