Avoid clichés when writing email copy Clichés are insidious creatures

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What do you want your readers to get out of your email? Connect with your readers on a personal level Imagine you’re writing an email to a friend. Imagine a single person, and then focus on them . Use casual language (if it fits your brand) and write in the second person (use the word “you”). Don’t over-promise It's easy to get carried away when writing an email. You want to make a commitment to the world.

Resist the urge. Instead, only promise qatar mobile number example things you can achieve. that can creep into your emails and damage your brand. You may think you’re following traditional sales tactics, but you’re actually destroying relationships. For example, using false reasons can hurt you. Making excuses like “ our servers crashed” or “ we had a problem with our email delivery service , ” will make you look like an amateur.



The same goes for feigning a sense of urgency. If you continually “extend the deadline” on a sale or promotion, your readers will notice. The same goes for marking an email as "private". Unless you're only emailing one person, it's not private. So don't say it is. You may also like: How to Build an Email List from Scratch: A Start-to-End Guide Email List Cleaning: Clean Your List Without Losing Conversions Common Problems and Solutions Q1.