What we want is to understand how Chinese users perceive our App Store presence, how they interact with the app, does it serve their needs well enough, what is missing for them, and if there is any cultural gap we need to overcome. When we see recorded user tests alongside users’ answers to a few questions, we can get a sense of what is working and what isn’t and fix it.”
So, for this case we were interested in user feedback from real live human beings. Bazaart is already able to test for most technical bugs on various devices.
We wanted to find the most important problems quickly and telegram in philippines without much expense, so we used a simple test with just five users.
We followed this five-step process:
Planned who to test with and what they should test
Chose which tools to use
Recruited Chinese testers
Ran the tests while recording
Summarized feedback
PLANNING – USERS, TASKS, QUESTIONS
Remember that Gili identified these types of people: “teachers, writers, musicians, small business owners, kids and seniors.” That is potentially quite a few use cases though, so we narrowed it down to focus on women aged 18-34 with an iPhone on iOS 12.
In order to get useful feedback quickly, we had just five people test the app. That is enough, based on advice from usability expert Normal Nielsen.
The app seems a bit like Photoshop, but not as advanced and hopefully easier to use, so we wanted to get the opinion of people that have used Photoshop and some that haven’t.
Testers were given a short background on the app and asked to perform three tasks: create an image using a template, create a social media post and create a sticker.
As they went through the tasks, an app recorded their screen and voice.
They were also given four post-test questions:
1. What was the most frustrating thing about your experience?
2. Which creation method did you prefer (template or starting from scratch) and why?
3. What did you like about the app? What would you improve?
4. What would you use this app for in your daily life?
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