If you are a manager:
Don’t treat growth like a black box driven by your engineering and marketing teams. It’s your most important business function, so learn the principles.
This playbook will help you prioritize your team’s growth projects based on their likelihood of profitability and ease of implementation.
It will also reveal the skills of growth marketers so you can better hire.
What is Growth Marketing?
What is the difference between growth marketing and brand marketing?
Brand marketing increases potential revenue. It enables users finland mobile database to convert at a higher rate in the future.
Growth marketing, on the other hand, turns this latent energy into kinetic energy: getting purchases.
Specifically, growth marketing is data-driven revenue maximization.
Contrary to popular belief, growth is not a series of “tricks.” It’s a disciplined methodology comprised of experimentation, data collection, iteration, and behavioral psychology — in pursuit of ever-increasing revenue.
You’ll sometimes hear growth marketing referred to as “growth hacking” or “performance marketing.”
Hiring Growth Marketing Professionals
Most growth marketers are bad. They haven’t learned a framework for making efficient growth decisions. Instead, they throw ideas around without process or iteration.