If We Are To Lead Google, We Must Recognize That It’s Not About A Battle For The Best, Longest, Or Even Most Keyword-rich Answer To A Frequently Asked Question. We Must Present Connected Content Experiences That Not Only Answer The Questions But Present And Enable The Entire Solution To Why The Question Was Asked.for Consideration, Let’s Assume The Future Of Search Is:voice-driven (Nearly Half Of Consumers Are Using Voice Search For “general Web Searches.”)complex Ai-intent-oriented Rather Than Query Or Keyword Based (Google Has Plainly Stated This.
)more Personalized (See Reasoning Above.)then It Stands To Reason denmark phone number That, As Content Practitioners, Our Role Is To Present An Enabling Solution To A Challenge, Not Just Answers To Questions.for Example, The Query For An Enterprise Software Search Ma System?” To “show Me A Demonstration Of What A Great Crm System Can Do.” Or If We Are A Restaurant, It Won’t Be “what Are The Best Mexican Restaurants Near Me,” But Will Become “tell Me Availability At The Best Mexican Restaurants For Two For Monday Night.
”the Aim Of Future Content-driven Experiences Will Not Be To Answer Questions; It Will Be To Provide Solutions To Challenges That Aren’t Even Asked Yet. Google Co-founder Sergey Brin Affirmed This In : “my Vision Was That Information Would Come To You As You Need It. You Wouldn’t Have To Search Query At All.”if We Are To Lead Google And Get Ahead Of The Search Game, It’s Time To Provide Connected, Human Experiences That Help Our Customers Solve Things They Don’t Know Can Be Solved, To Be Surprisingly Entertained And Satisfied With A Story, Or To Be Inspired To Do Something They Don’t Even Know They Want To Do.
y Evolve From “what Is The Best Crm
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