Lack of selection, cooperation with everyone . The problem with such tactics is the dispersion of efforts on work with those contractors who cannot actually help the company in realizing its japan phone number strategic goals. This gives rise to all the other shortcomings listed below.
If you agree to cooperate with every intermediary in the hope of quickly bringing a new brand to the market and reaching an audience, then there is a high probability that you will waste large sums of money. All efforts to promote a trademark will be undermined by the intermediaries' amateur activity and unclear brand positioning. This mistake is usually made by companies that do not have clear guidelines in marketing, since they have neither a developed marketing nor a general business development strategy.
Playing off counterparties against each other. The supplier must closely monitor the relationships between the participants in the schemes and under no circumstances inflame conflicts between them.
The company's work with distribution channels is carried out without a clear plan, dealers do not provide feedback to the manufacturer . As a result, both the supplier and the intermediary behave less flexibly and adapt worse to market changes due to a lack of information.
The manufacturer does not support its dealers . This is not only about the advertising component, but about the transfer of experience and knowledge that could make the entire sales channel much more effective. Intermediaries are becoming less and less loyal to the supplier, which cannot but affect sales volumes.
Mistakes in Channel Management
No one argues that managing a marketing distribution channel is not an easy task. But if you stick to the system and plan in everything, you will eventually be able to organize the chains, and the company will be better represented in the target market, correctly positioned, its sales will grow, and its position will be strengthened. If you want to achieve significant success, strive for order and logic. The market itself is a very unpredictable and spontaneous environment, you should not allow entropy into your own distribution schemes.