According to a survey conducted by Provokers, 55% of people surveyed said they trust online reviews as much as they would if they were receiving a referral in person.
So, after the reviews on your profile have been made, respond to your customers. Show that this is a space for exchange between the company and the consumer. Even if the review is negative, make your comment, but be careful. Always thank them for the feedback.
Additionally, collect all the information provided in each negative comment and analyze the changes to ensure the customer has a better experience.
Make use of Google Posts
Google My Business has a posting tool. These posts can be in the form of text, videos, events, and images. However, always keep in mind that this content will only be active for a week! Therefore, it is important that your profile is always updated with new information.
To make publications you need to:
Access the Google Author page;
Click on “publish on Google”;
You need to choose what type of post you will make and then follow the instructions that will appear;
To see how your post will appear, click “preview”. However, if you don’t like any of the information, just click on the “create” option, located at the top of the box, and return to editing;
Once your post is ready, click publish and your post will immediately appear on your business page on Google.
Make appointments
Another feature that can be explored is scheduling. This is specific to Google My Business and can help restaurants, offices, and clinics optimize their time and profit. After all, it is possible to allow, through this tool, your customer to schedule an appointment to come to your establishment.
For example, when searching for a restaurant, the user will be directed to india mailing list a landing page to schedule an appointment. They will fill in the information and be able to see which days and times are available for reservations. Then, all they need to do is fill in their personal information and confirm the reservation.
To enable scheduling, contact one of the Google My Business-compatible providers. Make sure to review all information before making scheduling available.
Enable messaging
As I mentioned before, the platform allows for the exchange of messages, but not only through comments, as it also provides an online chat. This gives your customers direct contact to ask questions and obtain quick information.
To enable this function, open the tool and follow the path: client > messages: activate.
Once enabled, don't forget to check the messages that have been sent to you daily. Also, don't leave any user unanswered. Enable the chat for business hours, so your customer will know when you are available.
Google My Business is a crucial tool for your digital marketing efforts to be successful! After all, it will make your company stand out on the largest search engine and reach more people. It will also give your business more credibility and increase your consumer's trust.
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