For marketers who are engaged in attracting

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The second important indicator is the plan for attracting qualified leads (it is not necessary to announce the overall plan to each contractor or performer, it is enough to designate the plan within the competence of a specific subordinate). Based on the plan for attracting qualified leads, as well as the maximum cost of a lead, the agency or traffic manager draws up their own work plan.

In various business niches, there is seasonality in the length turkey mobile database iran mobile database of the decision-making period. For example, if you sell snowmobiles, then in the summer months, from the moment of the first contact with the company to the moment of purchase, 2-3 months, and sometimes more, can pass. In the winter months, this period is significantly reduced. Seasonality is observed not only in markets with clearly “summer” (boats, catamarans, SUPs) and “winter” (skis, skates) goods, but also in markets with universal products, for example, in the real estate market or the automobile market. In these conditions, teams attracting traffic to the business should have planned and actual indicators on the percentage of qualified leads attracted and their number, as well as the percentage of conversion from qualified leads to sales, as well as the acceptable cost of attracting one client.

End-to-end analytics containing such information will help not only the director or target specialist to offer the customer the best solutions, but also the advertising system itself to optimize campaigns in such a way that advertising attracts, first of all, target visitors who are most likely to make a purchase.

Thus, clients, it is enough to know: the plan for qualified leads and the maximum cost of attracting a qualified lead.

For optimal work of the traffic team, it is desirable to set up end-to-end analytics, which allows optimizing advertising campaigns not for attracting qualified leads, but for attracting buyers.