Zen users and other page visitors

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In cases where, when posting free content, you open the opportunity for to leave comments under the publication, do not forget to promptly respond to audience questions and give useful detailed answers. An additional feature of the Zen tool for an Internet marketer is the rich capabilities of audience analytics and the attractiveness of your content for users.

One of the paid tools that allows you to engage the audience in interaction with the brand channel in Zen, as well as an independent element of content marketing are Yandex Promo Pages .

The very name of the tool reflects its essence: uae mobile database these are branded longreads that are shown to the audience using contextual advertising tools. Each longread is focused on implementing the bulk of content marketing tasks: engaging the audience, building loyalty, creating trust and emotional connection, demonstrating the capabilities of the product and the benefits of owning it.

On Promo Pages, you can use all the possibilities of visualization and attracting the audience: structured text with headings and subheadings, embedded videos, images, animation. The advantage of this tool is the ability to customize targeting (selecting the parameters of the audience that will see the created Promo Page). Perhaps the most noticeable disadvantage of the tool is that it is paid.

A blog on a company's website is the basis of content marketing. Here you can publish materials that form the expert image of the brand. There are practically no restrictions for content on this platform: articles, cases, reviews and company news are appropriate in a blog, you can use any formats of visual and text materials, as well as game mechanics for readers and page visitors.