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subscription renewals to encourage customers to renew without delay, thereby minimising any service disruption. By sending messages in the moment and in context, businesses can capture customers’ attention and encourage them to continue their subscriptions.
Improve customer onboarding
Marketing automation also plays a role in improving customer retention belarus phone number data during the onboarding process. The initial phase of a customer’s journey is critical to creating expectations and establishing an experience. By implementing automated processes for onboarding, businesses can ensure personalized communication with subscribers. They can send automated welcome emails, tutorials, and helpful resources to guide customers through the steps to get started and maximize their subscriptions. This proactive approach to onboarding helps reduce customer frustration and increases the likelihood that they will remain subscribed.
Enhancing Customer Onboarding
Taking advantage of sales opportunities
Another advantage of marketing automation is its potential to increase revenue by identifying sales opportunities. Companies can determine when to offer products or upgrades to existing subscribers by analyzing customer behavior and preferences . For example, a subscription service that offers membership tiers can automatically send messages to customers who meet criteria such as reaching a certain level of usage or showing interest in a particular feature. This targeted approach increases revenue per user and adds value to subscribers.