Email marketing, as it is also known, is one of the many marketing techniques used by various companies, through which different types of messages are sent directly to your email address.
It is usually used to send advertising, business proposals, promotional announcements, or relevant content. This is done to create brand loyalty, obtain greater engagement and thus remain in the customer's mind.
Email marketing is a non-invasive technique, the key to this is that the user has control over whether or not they want to continue receiving information.
These mass mailings are used to have greater communication with the customer. Email marketing is distributed through a database with old customers, current customers, and future customers, this is done with the aim of generating more sales.
Types of Emails
There are different types of emails used for email marketing:
Transactional emails: after accessing kuwait telegram data the website and filling out a newsletter form, or a purchase form, or in other cases when you request a new password. They are great for establishing a commitment and a closer relationship with the user.
Emails to generate value: Through these emails, we seek to generate commitment and loyalty through interesting content for the client.
Direct emails: This type of email consists of sending advertising with promotions of new or available products, as well as offers. You have to be careful about the type of customers you send them to, since they tend to be saturated with emails. Generally, they should be directed to those customers who are engaged.