While most prospects who enter your sales funnel don’t intend to buy from you right away, they are always eager to learn more about your brand. This is where lead nurturing works its magic.
Understanding that your prospects need to go through different stages of the sales funnel before becoming customers is an effective lead nurturing strategy.
Let's explore the different stages of leadership development.
Phase 1: Awareness
Interacting with your marketing efforts introduces people to your brand. By clicking on your ad, social media post, or search result to explore your website, people become aware of your brand. Your sales and marketing strategies drive brand awareness and encourage them to share their email, sign up for your newsletter, or access a lead magnet of their interest.
In the awareness stage, your prospects don’t know much about your product, nor do you have many details 99 acres database about them. Subscribers at this stage are called marketing qualified leads (MQLs). You can adopt a multi-channel marketing approach to introduce your brand and nurture leads in the early stages.
Automated email campaigns and social media retargeting are the best tactics for sharing useful content to educate prospects. Effective lead nurturing tactics involve putting in enough effort to get to know them better before moving them to the next stage.
Phase 2: Interest
The second stage of lead nurturing is often more important because this is where you differentiate yourself from your competitors. This lead nurturing strategy requires you to step forward while also emphasizing your USP. This is where you need to state what sets you apart from other brands in the industry.
Understanding your potential customers allows you to create personas and personalized communications to best engage them. You can spark real interest in your brand by targeting their pain points and presenting your product as a suitable solution.
Phase 3: Consideration
When prospects enter this stage, marketing leads are turned into qualified leads (SQLs). In other words, these are potential customers who are interested in your products and are considering a purchase.
How do you nurture leads at this stage? You share highly targeted content about a specific product or service that meets their exact needs. To further convince them, you can offer a trial or free demo.