Check your brand health and establish benchmarks

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In our State of Society report, we showed that consumers frequently compare different streaming services online and complain about buffering and freezing issues.

B2B brands that proactively monitor brand and industry-related conversations are more likely to uncover valuable feedback that they can use to improve products and services and increase customer satisfaction.



When Fetch Rewards used social listening to sweden number data feedback on product features, they were able to make improvements based on real-time user insights. In one case, they monitored online user reactions to a new feature that allowed people to connect with friends within the app. This helped Fetch Rewards analyze consumer perceptions in real time, identify areas for product enhancement, and result in a more refined and user-friendly app experience.


Social listening can help B2B brands establish benchmarks for themselves. Whether comparing a brand’s current and past performance or measuring against established industry metrics, benchmarks can help brands make decisions and adjust their strategies.

Here are some metrics brands should consider and compare:

Share your voice



【Guidelines】This is your brand health guide.
Learn everything you need to know about brand health and how to track it.