Customer Advocacy in Lead Generation

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Unsubscribe rateThe unsubscribe rate measures the percentage of recipients who opt to leave your list after receiving an email. Even though seeing recipients unsubscribe from your emails can be discouraging, it’s also beneficial, as it’s a good way to efficiently clean your subscriber list. Providing your recipients with the option to cancel their email subscription is a way to ensure good email deliverability, as this is a requirement in various spam laws worldwide. Formula: unsubscribe rate = (number of unsubscribes / number of emails delivered) x 100 Business insight: The unsubscribe rate, if high, can reveal that your email content is not relevant, useful, or interesting to your target audience.

It could also suggest that your subscriber list is not well-segmented ecuador whatsapp data or that your emails are being sent too frequently. To get meaningful feedback about your content, consider sending a confirmation email to unsubscribers, asking them to provide more information on why they decided to leave your email list. Based on our experience with small business clients using the SiteGround Email Marketing tool, a good unsubscribe rate is below 0.5%. Ideas for improvement: To minimize unsubscribes, consider implementing a double opt-in, segmenting subscribers into different lists based on various criteria, and focus on providing them with valuable and interesting content.

It’s also a good practice to give recipients the option to choose how often and what type of emails they want to receive. Spam complaint rateThis metric shows the percentage of people who mark an email as spam after receiving it. This is critical data to monitor, as it reveals that recipients perceive your message as irrelevant, annoying, or even inappropriate. However, note that the spam rate does not account for emails that get rejected at the network level by spam filters, so this metric may not fully capture all spam-related issues.