But don't settle for that!

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Consideration and intention
The middle of the funnel, known as the consideration stage, is when the person understood their problem.

In your case, you need to keep the company's finances organized.

Now you want to consider the best option to solve your problem, and you will consider different options such as:

Using Excel spreadsheets ;
subscribe to an online accounting system;
hire a freelance accountant;
find an accounting office.
The idea is to direct interest to the solution you offer, but still without directly mentioning your services.

A great way to do that is by offering rich materials – such as ebooks, webinars and whitepapers office 365 data – that elaborate further on the topic and highlight the advantages of your company’s method over others.

Don't stop using forms to generate leads in exchange for more advanced materials.

Here's a golden rule:

The more valuable the material, the more data (valuable to the business process) the person will be willing to give in exchange.

Evaluation and purchase
Did you manage to convince the lead that the best solution is the one you offer?

Now is the final moment, the funnel of the funnel, in which you will evaluate the companies best suited to meet your demand.

With well-crafted nutrition work, you already have the advantage.



Use closing content – ​​such as market research and customer testimonials – to show how trustworthy your brand is.

Finally, send the ready-made leads to the sales team so they can close the deal as quickly as possible.