Try these tips to optimize your ecommerce checkout conversion rate
Use as few form fields as possible to speed up checkout.
Use a two-page checkout to minimize the appearance of effort required to complete the process.
Add additional payment options, such as PayPal.
Allow guests to pay instead of forcing registration.
These tips will encourage people to complete the checkout process rather than abandoning their carts.
Website structure is crucial for eCommerce optimization. The most common pitfalls include a confusing navigation system, lack of breadcrumbs, and poor categorization.
Keep it as simple as possible. Set up product categories, assign products to them , and make sure customers see their breadcrumb trail.
For example, you always know where you are in the Amazon hierarchy:
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The same should apply to your website. Additionally, make sure you have a robust search function.
Use exit-intent pop-ups to increase conversions
An exit intent pop-up gives your prospect one more chance to buy your product. It effectively says, "Wait, are you sure you want to leave? Let me sweeten the pot."
With Hello Bar, you can create exit pop-ups and invite your readers to stay. Offer a coupon code or other incentive to purchase.
Overstock.com created an ingenious pop-up that shows this when you try to leave a specific page.
optimization of e-commerce with exit intent
It's "spin to victory."
When we rolled it , it landed at 15 percent off. Overclock presented this screen:
checkout discount popup – ecommerce optimization
Even if you don't want to buy anything now, you can keep the offer by entering your email address . Note the unusual and linkedin database effective call to action: "Unlock 15% off."
Make call-to-action buttons the predominant way to increase ecommerce conversions
Speaking of CTAs, you need good ones if you want your eCommerce optimization process to deliver results. Your CTA buttons should inspire and delight your audience.
Ideally, you’ll want to use unusual language. The Overstock example illustrates this perfectly: “Unlock 15% off.” It’s creative and authoritative.
You don’t want to assume that a CTA button will do the job. Make sure you A/B test your calls to action frequently to see which ones are more compelling to your audience.