Anyone thinking about producing a B2B podcast must expect relatively high production, time and personnel costs. Podcast marketing is still cheaper than, for example, a commercial, but a podcast cannot be produced “just like that”.
So the question is: is it worth the effort? The lebanon phone number list answer: yes - but with limitations. Do you have a specific target group that you can tailor the podcast to and that is interested in it? Do you have the specific content that is needed? If you can answer these questions with "yes", then it is worth starting a B2B podcast. Basically, make sure that you offer something special, if not unique, that will make you stand out from the crowd.
You also need enough topics to fill long-term podcast plans, and you should have enough staff and time to devote to production.
Even if you don't see immediate success and results, you still need to keep producing episodes. In the podcast world, a certain level of continuity and perseverance is required to reach an audience and keep them engaged. If you publish episodes irregularly or abandon the project after two or three episodes, you simply come across as unprofessional.
How do you measure the success of a B2B podcast?
Measuring the success of podcasts is somewhat diffuse. At least you can see download and subscription numbers, and iTunes also allows you to check the average listening time. However, the market is currently too fragmented to define uniform metrics that can also be presented to sponsors or other interested parties.
The most reliable tool at the moment is listener reactions. Reviews and star ratings on iTunes in particular have proven to be helpful. Don't be afraid to ask your listeners for reviews or comments and to share on social media.