oversees development and manages launch

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Employers are not in vain trying to hire product managers, because they bring real benefits to the business. For example, the company UXcam calculated that having such a specialist on staff increases profits by an average of 34%. Let's figure out what exactly a product manager does, what competencies he has and how to become one.

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Who is a product manager?
A product manager is a specialist who is responsible for a product throughout its entire honduras phone number list life cycle, from conception to implementation and market entry. In this case, the product:

selects the business strategy for the future product;
defines the requirements for it;
The main goal of a product manager is to develop a product or service that will satisfy customer needs and bring money to the business.


The Product Manager meets customer needs while taking into account business and technology capabilities.
In small companies and startups, there is usually only one product manager. In large organizations, there are the following divisions in the hierarchy:

Junior Product Manager - assistant to the product manager or a person who is responsible for only part of the product or service.
Middle Product Manager is a product manager who oversees at least one product and is fully responsible for it.
Senior or Chief Product Manager is a specialist who builds a long-term strategy for the development of a product line and manages a team of product managers.