For companies, digitalization means adaptation and transformation with technology, opportunity, competitiveness, flexibility, growth, innovation, leadership, personalization and adaptation to customers and their new demands and expectations.
Innovation and competitiveness
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Experts say that the world will change more in the next 20 years than in the entire history of mankind. A dizzying transformation that will be driven by new technologies. The digital economy has already modified the way we produce, consume and communicate.
Hyperconnectivity, the Internet of Things, artificial intelligence and 3D printing are some of the technological innovations that are spearheading this fourth industrial revolution, which, for the first time, the Spanish economy and, therefore, Spanish companies, are in time to join.
Like every industrial revolution, this one also has a raw material that drives it and makes it grow: data.
Big data, the analysis and exploitation of the amount mexico email information generated daily on the Internet are the fuel that fuels the exponential growth of the digital economy. Thanks to the exploitation of data, companies can reduce the uncertainties of the new context. They know more and more about their customers, their preferences, their needs, and are able to offer them a personalized service adapted to their profile.
The Internet of Things and the data generated by connected devices - from cars to refrigerators - also generate valuable information for companies that can access customers and market segments that they had not even considered years ago, offering them a range of products and services that are increasingly personalized and in shorter times.
New technologies have given consumers the power to decide not only what they want to buy, but where, how and when to do so. And companies must be prepared to meet this demand, which is uncertain and has trends that are difficult to predict.
Health, culture, communication, leisure, education, etc., all facets of citizens' social behaviour are also being transformed by technology, which is a key element in the improvement of societies.