When you create an epic piece of content

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He was inspired by a conversation with Matthew Bellows, the CEO of Yesware, who gets roughly 200,000 visits to his blog per month. It’s an impressive number. But it’s important to know another detail: Matthew has been publishing content for ten years. Creating and promoting content this way isn’t like running an advertising campaign. In the short term (read: a couple months), the playbook may not seem worth the investment.


But over just one year, the ROI has turned more than positive, easily south korea cell phone number list recouping the development ependitures Mailshake madeon the playbook. It’s why the team followed up with the Cold Email Masterclass, which launched a few weeks ago and has already generated over 15,000 visitors to Mailshake’s site. It’s a testament to the improvements Mailshake made to its process in the year since releasing its first big content piece, which brought in 50,000 visitors over its first year.


The techniques used were the same as for the playbook, but with bigger, better eecution. Big content has grown into more than just a marketing strategy for Mailshake; it’s part of their brand identity. “, the brand gets carried up with the content, not the other way around,” Sujan said.