What is customer experience (CX) strategy?

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As a result, they found opportunities to level up their entire social presence by creating compelling and interactive content (behind-the-scenes footage, interactive fan contests and player features), and responding to fan comments and posts that don’t tag them but are about the team.



This further solidified their place amongst the passionate sports fan community. With improved content, community management and authentic engagement, the Bulls raised their brand experience on social while implementing efficient data flows that enable timely optimizations.

3. NutriSense
Health technology company NutriSense wanted to reinforce its brand mission to achieve better health with a compelling brand experience on social that educates while impacting the marketing funnel. They used cash app data Sprout to gain data-driven insights into customer opinions and preferences that would transform interactions with their audience. They discovered user-generated content was the key to achieving their goal and fueling audience engagement.

NutriSense adjusted their content strategy to incorporate posts that encouraged customers to share candid feedback about using NutriSense’s health suite. Using Sprout’s Smart Inbox, they actively monitored and engaged with respondents to keep the conversation going and collect user-generated content.

This personalized interaction created a deeper sense of community, built a safe and supportive environment for customers and helped develop social proof around the brand. With this elevated brand experience, Nutrisense’s social media engagement grew by 45% within 18 months and their community saw an increase of 469%.