Brand voice is the distinct personality a business curates to communicate with its target audience across mediums. It includes a unified approach to tone, style and messaging to build brand recognition and nurture connection with the audience.
Imagine you went to a dinner party and you’re chatting with all the guests. One person stands out because they’re great at storytelling—the flow of their words, their language and their personality all make for a memorable experience.
Your brand voice can be that dinner guest. Think about who your brand facebook data is online. If your brand was a person, what personality traits would they take on and what would they avoid? What phrases and stylistic choices does your brand use?
All of the above contribute to your brand voice, but there are many elements to creating one. For example, Sprout Social’s brand guide, Seeds, outlines multiple pillars and categories to define our brand personality and messaging.
Apply your brand voice everywhere your brand speaks, including advertising, newsletters, social media posts, customer care responses and internal communications like company announcements.
Brand voice is essential to being consistent and recognizable. The digital landscape is crowded, so your written content and video scripts need the same attention and consistency you dedicate to other elements of your brand presence.
You’ll only stand out so much on the basis of your visual content, logo or product features alone. The 2025 Sprout Social Index™ shows that the originality of a brand’s content is one of the top factors that makes them stand out in the increasingly saturated social space.