If you're already running search engine advertising on Bing and want to build a wider reach for your app, Microsoft Advertising now offers you a new way to show an app to customers at the right time.
The use of smartphones is increasing every day. Nowadays, hardly anyone italy phone number list can or wants to imagine everyday life without a smartphone. Why should they? Unlimited communication and access to numerous apps such as games or online banking make things so much easier. Due to the high demand, it is no wonder that the number of various apps is increasing worldwide. The target group that can be reached via smartphones is huge. However, one thing should not be underestimated: the target group of desktop users of apps!
User interface of a software with various application icons and information tiles to display digital marketing tools
Microsoft Advertising search has a global market share of around 12%, which should not be underestimated. There is currently great potential for desktop apps, which still represent a relatively untapped market. In fact, more and more users want to download apps on their desktop in order to achieve a smooth customer journey between different device types. However, in order for users to interact with the app, they must first perceive it. Microsoft Advertising is now supporting this with a new ad type. The desktop app interface has been adapted so that apps can now be advertised directly in the Microsoft Store.
Future ad campaigns can then be created and published in the Microsoft Store via Microsoft Advertising.
Would you also like to increase your app's reach and subsequently increase your app downloads? Then just contact us! We'll be happy to help you.