Why open a Twitter account for your brand?

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Although it may seem incredible, Twitter has been around for 12 years now, and despite its ups and downs, it remains one of the most relevant social networks in the world.

This platform, which was launched in March 2006, already has 330 million monthly active users , who post hundreds of millions of tweets a day. It is definitely a dynamic place, full of conversations in which many brands can participate and thus engage with users in a direct and immediate way.




According to Hootsuite and data published by Twitter, 42% of Twitter users purchased products amazon data after being exposed to paid posts on this social network.

According to them, 93% of people who follow small and medium-sized businesses on Twitter plan to make purchases from their brands, and 69% have already done so due to something they saw on the social network.

One-third of those small and medium-sized business followers retweeted a business’s tweet, amplifying the brand’s message. Meanwhile, engagement generated by paid posts increased by an incredible 99% in 2017.