Next, we collect reviews. Your rating and reviews are the main part of promotion on maps. Everyone knows that many reviews are “ordered”, but at the same time, 92% of people read reviews, 88% trust online reviews and are guided by the rating. We take into account that:
Your customers, in their simplicity of heart, are more likely to leave a review if they are very unhappy with something, and if everything was fine, they will reward your company with grateful silence;
If you have significantly exceeded the client's expectations, you can hope for their feedback;
In other cases, clients should be asked to leave a review, and sometimes even motivated with bonuses;
The client may be stopped from writing a review by a lack of time or skill. In this case, I recommend interviewing the client and, based on the answers, offering him a ready-made review text to save his time;
Yandex and Google strictly moderate reviews using artificial panama mobile database intelligence and sometimes manually. The algorithm takes into account a person's behavior and their so-called level (the number of reviews they have left). For example, if a user contacted a door installation company, finding it through maps, and left a review 10 minutes later, this will be suspicious from the algorithm's point of view, since it takes at least a day to install a door. Also, if the user leaves a review for the first time, and there is no clear evidence that he visited the company's office (this is tracked by geolocation, when using maps on a smartphone), the review will be rejected;
Multiple unsuccessful attempts to cheat reviews will result in a permanent blocking of the ability to leave reviews for your company. Therefore, here I will not disclose how cheating is done;
A rejected review from a real client can be restored by sending supporting documents (contract, invoice, payment) to Yandex technical support via a special form
Your company's rating is the arithmetic mean of all ratings given, but stars without text alone make a weak contribution to the final rating. The more positive ratings you have, the less your rating will suffer in the event of one negative review.
How to convince and sell on Yandex and Google maps?
Approach the design of your company card as if it were a landing page. Upload photos of the interior, facade, as well as products and services. Strengthen trust in the company through real photos where the company's employees and clients are visible.
Reviews can close possible doubts of your customers and highlight the benefits for the client. By responding to reviews, you show that the company is alive and responsible.
Indicate links to social networks and messengers for multichannel. Upload a price list, add promotions. What's new on Yandex Maps is stories, right here, and you can also add your promotions to the news.