And how does this affect

[israt9623525]

With 2019 advertising revenue of $10.3 billion, Amazon is a distant third, but it may finally be able to round up and claim 10% of the market. Second, there’s Facebook, for whom 2020 ad revenue is expected to rise 5% to reach $31.4 billion. It’s not the 26% growth rate of 2019, but with a pandemic in the mix, Zuck will take advantage of it. Especially when he’s dealing with a mini-advertiser revolt: Civil rights groups have called on advertisers to cancel ad spending on Facebook by July in protest of the platform’s handling of political hate speech.


Brands including North Face, Upwork, REI vietnam whatsapp number data and Patagonia have said they will participate. Bottom line: Google's revenue decline since 2016 hasn't been driven by the pandemic alone; Google's ad revenue hasn't kept pace with digital ad market growth, leaving the door open for Facebook, Amazon and others to gain share. advertisers? As we have seen during the pandemic, there have been two interesting effects. More traffic on social networks, more searches on Google, lower advertising costs on both Google and Facebook but lower conversions. This is a generalization, of course there may be sectors with different trends.