5 tips for creating content without focusing solely on your product

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Producing content without focusing solely on a product or service can be a challenge, but it’s not impossible. In this post, we’ve brought you some great tips to help you create relevant content and not just sell all the time. Check it out!

The main goal of content marketing is to produce relevant content for your audience. In other words, with this strategy, you don't just advertise your product and sell it all the time , as used to be the case with traditional marketing.

Nowadays, we are bombarded with information from all sides. Therefore, you must know very well who your brand's audience is and what their interests are. This will make it much easier to create targeted and valuable content.

Are you having trouble creating content without focusing solely on your product or service? Don't worry, we'll help you! Check out 7 great tips below that we've put together especially for you.

1. Know your audience
As we just said, knowing your audience is essential for good content production.

However, it is not enough to simply gather turkey telegram data basic information about age, gender and city. Try to find out what their preferences are, which social networks they use, what content they like the most, what type of content they are interested in…

This makes the content production process much easier, after all, you will know who you are talking to and which topics will work best.

2. Look for references
To let your creativity flow and open your mind , it's a good idea to look for references. To do this, you can use social networks , such as Instagram and Pinterest.

It’s also worth doing some research on what brands you admire (in your niche or not) are doing.

Following marketing professionals, especially those in the content creation area, will give you a basis on current trends and tips for posts. That's why it's worth it too!

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3. Take advantage of trends
And speaking of trends…

There are always new content opportunities that you can use for your networks , such as important events, current situations and memes of the moment. For example, a few weeks ago everyone was talking about the term “cringe”.

Taking advantage of the wave is interesting to attract the attention of new people, however, be careful to create something that has to do with your brand.

After all, if your communication doesn't make sense with your brand, you won't attract the right audience and you won't get the results you want.

4. Talk about the solution you offer
Every product/service has a solution, so why not talk about it?

For example, if you have a law firm, you can talk about the advantages of hiring a lawyer, explain the terms used in the legal world, talk about some important laws for your audience…

Bring your audience into your brand's universe!

5. Talk to your audience
Finally, a great way to come up with ideas for your content is to talk to your audience. To do this, you can open question boxes on Instagram stories, run polls and surveys, evaluate comments on posts, and so on.

In fact, many people already do this and have great results, after all, they are delivering exactly what the public wants.