Before continuing, take into account

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In other words, the platform wants to see different pins, but these pins can link to the same high-performing content.

Of course, your audience won't want to see you pin the same blog post 100 times with different images, so we recommend creating 3-6 unique pins for each piece of content.

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Before you dive into formal keyword research, you can get an idea of ​​what Pinterest users are searching for by simply logging in to Pinterest and entering search terms related to the nature of your business into the search bar.

Let's say, for example, that you run an ecommerce store that sells animal-themed baby clothes. You have a nice little niche in that market and you want to get a sense of what Pinterest users are searching for in terms of related products.